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|Dr Ayelet Baram-Tsabari: pioneering the sharing of science|
The scientific establishment – exemplified by the Israel Academy of Sciences and Humanities, but including university professors and lecturers – has abandoned its ivory towers gone out to talk to the people. Coverage of Baram-Tsabari's international impact in the Jerusalem Post:
Bruce V. Lewenstein, Professor of Science Communication, Cornell University, @Technion.
Many leading universities and scientific societies promote "public understanding of science" in their goals and activities. Many scientists wonder why they should bother, since they think the public won't understand or care about the science anyway. Why should they waste their time? This talk will provide evidence for why those scientists are wrong, why they -- and you -- should care, and what you can do about it.