Wednesday, March 23, 2011

Google Sponsors Technion Research

“The Technion views this collaboration as a highly important component in its efforts to establish a fruitful academia-industry cooperation in information technologies, an area in which the Technion is highly ranked internationally.”


Google

The multinational internet giant Google announced this month that it would be sponsoring some 20 research projects in Israel's Universities to address the opportunities of the Internet economy, with a particular focus on the fundamentals of online auctions.

For example, unlike in TV advertising, where the advertiser buys a fixed number of commercials, online systems like Google’s AdWords use a computerized auction where advertisers determine how much they are willing to pay and other relevance signals then contribute to an algorithm determining the online selection and rank of a particular ad. These auction systems involve complex computation, and result with overall more relevant and effective ads.

To date, these auctions have been developed mainly by the Internet industry. Academic research in such disciplines, as algorithmic game theory and algorithmic mechanism design, could greatly benefit from insights learned from the practice of the new industry, and may be able to provide future insights to improve online advertising auctions and create more opportunity for advertisers, users, and the online economy at large.

Google will support a cluster of research projects which will explore the basic questions which lie at the heart of this new economy. Such questions include the economic effects of viral networking, the dynamics of electronic markets, and new formats of selling advertisements, which could be beneficial to the user and the advertisers.

The research projects will be conducted by experts in many fields, ranging from computer science, statistics and game theory, through artificial intelligence and optimization to economy and social sciences. This interdisciplinary and large scale approach is necessary to tackle these challenges. 


Prof. Shie Mannor

At the Technion, the projects will be led by Prof. Seffi Naor from the faculty of Computer Science; Dr Ron Lavi from the faculty of Industrial Engineering; and Professors Shie Mannor and Ariel Orda from the faculty of Electrical Engineering.
Prof. Ariel Orda
Dr. Ran Levi
Prof. Seffi Naor
Prof. Yossi Matias, Managing Director, Israel R&D Center, Google, said: “The field of Electronic Aucions and Markets has grown tremendously over the past decade, and has become a significant factor in the Internet industry and economy. Google is proud to support open academic research which will advance the fundamental research in this evolving discipline. Israel boasts unusual academic excellence in the inter-disciplinary foundations of electronic auctions and markets. I am personally delighted at this unique opportunity to strengthen the collaboration between Google and Israeli academia.”

Prof. Oded Shmueli, Executive Vice President for Research at the Technion, said: "The Technion views this collaboration as a highly important component in its efforts to establish a fruitful academia-industry cooperation in information technologies, an area in which the Technion is highly ranked internationally.”

About T3 &  the TRDF - Technion Research and Development Foundation Ltd. – Business Unit

T3 is the commercial arm of the Technion – Israel Institute of Technology. T3, operating within TRDF, initiates and promotes the transfer of research findings and innovative technologies developed by Technion scientists to the global marketplace. T3 has vast expertise in IP protection and licensing inventions and forming win-win business agreements in a wide variety of fields, including Nanotechnology, Biology, Medical Devices, Cleantech, Computer science and IT, Pharmaceuticals, Homeland Security etc. T3`s responsibilities include : Analysis of new inventions and concepts; Protecting and maintenance of IP; IP licensing; Negotiation the IP and business aspects of agreements with industry; Incorporation of spin-off companies based on Technion IP; and Participation in the board of directors of Technion affiliated companies.


Is Smart being Greedy? Read more about how Technion is shaping the Internet of tomorrow.

 

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